Brand Assets

Primary Lockup

Bilingual horizontal. Use it wherever the brand is introduced: website header, decks, documents, event signage.

English horizontal

For English-only audiences and international materials.

Stacked Lockup

For square and vertical spaces: posters, merch, social tiles.

Symbol

The full mark without the name, for spaces at 48px or larger where the brand is already established.

Secondary Mark

The rocket and star. Use it below 48px, as a graphic element, or once the full logo has already appeared. Never on first contact or in co-branding.

Wordmarks

The name alone, in English or Chinese, where the symbol would be redundant or too small.

App icons

The symbol for larger icon sizes, the secondary mark for favicons and small avatars.

Color

Three colors. Orange carries the brand; black and white do the rest.

Catapult Orange

HEX #FF4612
RGB 255 70 18
Accent, star, Catapult in the wordmark

Black

HEX #000000
RGB 0 0 0
Primary text and dark backgrounds

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All assets.